Operations Director, Head of UX & Design and AI Enthusiast.
Based in Madrid.
Operations Director, Head of UX & Design
and AI Enthusiast. Based in Madrid.
As Operations Director at NATEEVO, my purpose is to ensure the efficiency and scalability of a global digital agency with over 500 professionals, leading operations that drive end-to-end digital transformation projects across areas such as strategy, design, SEO, analytics, marketing automation, social media or creativity.
Areas of expertise
( 1 )
Operations Management
Scalability Processes
Efficiency Management
Transformational Leadership
( 1 )
Operations Management
Scalability Processes
Efficiency Management
Transformational Leadership
( 1 )
Operations Management
Scalability Processes
Efficiency Management
Transformational Leadership
( 2 )
Design Management
Talent Development & Mentoring
Global Project Management
DesignOps & Scalability
( 2 )
Design Management
Talent Development & Mentoring
Global Project Management
DesignOps & Scalability
( 2 )
Design Management
Talent Development & Mentoring
Global Project Management
DesignOps & Scalability
( 3 )
Business Development
Growth Strategy
Global and Large-Scale Team Leadership
C-Level Client Partnerships
( 3 )
Business Development
Growth Strategy
Global and Large-Scale Team Leadership
C-Level Client Partnerships
( 3 )
Business Development
Growth Strategy
Global and Large-Scale Team Leadership
C-Level Client Partnerships
( 4 )
Business Strategy
Strategic Vision
Competitive Innovation
Value Proposition
( 4 )
Business Strategy
Strategic Vision
Competitive Innovation
Value Proposition
( 4 )
Business Strategy
Strategic Vision
Competitive Innovation
Value Proposition
( 5 )
Artificial Intelligence
AI Integration & Adoption
AI in Design Applications
AI Strategy
( 5 )
Artificial Intelligence
AI Integration & Adoption
AI in Design Applications
AI Strategy
( 5 )
Artificial Intelligence
AI Integration & Adoption
AI in Design Applications
AI Strategy
I’m Antonio, an Operations and Design leader with over 13 years of experience driving global transformation initiatives. Throughout my career, I have managed multidisciplinary teams, complex projects, and end-to-end digital services, combining strategic vision with design excellence to deliver impactful results at scale.
Main experiences
+13 years in Digital Transformation & Design
+13 years in Digital Transformation & Design
+13 years in Digital Transf. & Design
2025 – Now
Operations Director
NATEEVO
Managing the operations of NATEEVO, a digital agency with more than 500 professionals delivering services such as digital strategy, product design, UX/UI, marketing automation, SEO, analytics, and creative solutions. Focused on shaping the company’s value proposition, driving operational efficiency, monitoring and achieving performance objectives, and defining strategies to maximize the value delivered to clients in their digital transformation projects.
2025 – Now
Operations Director
NATEEVO
Managing the operations of NATEEVO, a digital agency with more than 500 professionals delivering services such as digital strategy, product design, UX/UI, marketing automation, SEO, analytics, and creative solutions. Focused on shaping the company’s value proposition, driving operational efficiency, monitoring and achieving performance objectives, and defining strategies to maximize the value delivered to clients in their digital transformation projects.
2025 – Now
Operations Director
NATEEVO
Managing the operations of NATEEVO, a digital agency with more than 500 professionals delivering services such as digital strategy, product design, UX/UI, marketing automation, SEO, analytics, and creative solutions. Focused on shaping the company’s value proposition, driving operational efficiency, monitoring and achieving performance objectives, and defining strategies to maximize the value delivered to clients in their digital transformation projects.
2019 – 2025
Global Head of Experience Design
NATEEVO
Heading the Experience Design department on a global scale, leading a team of 120+ specialists in product design and UX/UI. Responsibilities include shaping the area’s global value proposition, driving business opportunities, ensuring delivery against strategic objectives, managing talent, and building long-term relationships with key accounts while supervising major strategic projects.
2019 – 2025
Global Head of Experience Design
NATEEVO
Heading the Experience Design department on a global scale, leading a team of 120+ specialists in product design and UX/UI. Responsibilities include shaping the area’s global value proposition, driving business opportunities, ensuring delivery against strategic objectives, managing talent, and building long-term relationships with key accounts while supervising major strategic projects.
2019 – 2025
Global Head of Experience Design
NATEEVO
Heading the Experience Design department on a global scale, leading a team of 120+ specialists in product design and UX/UI. Responsibilities include shaping the area’s global value proposition, driving business opportunities, ensuring delivery against strategic objectives, managing talent, and building long-term relationships with key accounts while supervising major strategic projects.
2017 – 2019
Head of Design
NATEEVO
Leading the UI and Visual Design area, managing a team of over 50 experts in interface, digital, and creative design. Accountable for defining the team’s value proposition, fostering business development and presales activities, and leading the end-to-end management of people, talent, and high-impact design projects.
2017 – 2019
Head of Design
NATEEVO
Leading the UI and Visual Design area, managing a team of over 50 experts in interface, digital, and creative design. Accountable for defining the team’s value proposition, fostering business development and presales activities, and leading the end-to-end management of people, talent, and high-impact design projects.
2017 – 2019
Head of Design
NATEEVO
Leading the UI and Visual Design area, managing a team of over 50 experts in interface, digital, and creative design. Accountable for defining the team’s value proposition, fostering business development and presales activities, and leading the end-to-end management of people, talent, and high-impact design projects.
2015 – 2017
Design Manager
VASS Digital & VDShop
Overseeing and guiding digital product design projects with a team of 15+ designers specialized across diverse disciplines. Leading initiatives for clients such as MAPFRE, Coca-Cola, Generalitat de Catalunya, and BBVA, ensuring innovative design solutions and impactful user experiences.
2015 – 2017
Design Manager
VASS Digital & VDShop
Overseeing and guiding digital product design projects with a team of 15+ designers specialized across diverse disciplines. Leading initiatives for clients such as MAPFRE, Coca-Cola, Generalitat de Catalunya, and BBVA, ensuring innovative design solutions and impactful user experiences.
2015 – 2017
Design Manager
VASS Digital & VDShop
Overseeing and guiding digital product design projects with a team of 15+ designers specialized across diverse disciplines. Leading initiatives for clients such as MAPFRE, Coca-Cola, Generalitat de Catalunya, and BBVA, ensuring innovative design solutions and impactful user experiences.
2014 – 2015
Sr. Visual Designer
VASS Digital
Designing digital products for web and mobile applications in the insurance, banking, retail, and energy sectors. Involved throughout the full lifecycle—from concept and definition to the delivery of end-to-end digital product design.
2014 – 2015
Sr. Visual Designer
VASS Digital
Designing digital products for web and mobile applications in the insurance, banking, retail, and energy sectors. Involved throughout the full lifecycle—from concept and definition to the delivery of end-to-end digital product design.
2014 – 2015
Sr. Visual Designer
VASS Digital
Designing digital products for web and mobile applications in the insurance, banking, retail, and energy sectors. Involved throughout the full lifecycle—from concept and definition to the delivery of end-to-end digital product design.
2012 – 2015
Digital Designer
Axel Springer
Creating both print and digital designs for leading editorial brands within the global Axel Springer group, including Autobild, ComputerHoy or HobbyConsolas. Responsible for delivering creative and impactful visual solutions across multiple platforms.
2012 – 2015
Digital Designer
Axel Springer
Creating both print and digital designs for leading editorial brands within the global Axel Springer group, including Autobild, ComputerHoy or HobbyConsolas. Responsible for delivering creative and impactful visual solutions across multiple platforms.
2012 – 2015
Digital Designer
Axel Springer
Creating both print and digital designs for leading editorial brands within the global Axel Springer group, including Autobild, ComputerHoy or HobbyConsolas. Responsible for delivering creative and impactful visual solutions across multiple platforms.
2012
Web Designer & UI Developer
Web Espacio
Defining, designing, and developing public-facing websites and portals using HTML, CSS, and JavaScript for clients in the education and retail sectors.
2012
Web Designer & UI Developer
Web Espacio
Defining, designing, and developing public-facing websites and portals using HTML, CSS, and JavaScript for clients in the education and retail sectors.
2012
Web Designer & UI Developer
Web Espacio
Defining, designing, and developing public-facing websites and portals using HTML, CSS, and JavaScript for clients in the education and retail sectors.
2022 – 2023
Program Director
MOA, Marketing Online Academy
Leading the design and development of the UX/UI training program at MOA Marketing Online Academy, creating a comprehensive curriculum to train professionals in user experience and interface design.
2022 – 2023
Program Director
MOA, Marketing Online Academy
Leading the design and development of the UX/UI training program at MOA Marketing Online Academy, creating a comprehensive curriculum to train professionals in user experience and interface design.
2022 – 2023
Program Director
MOA, Marketing Online Academy
Leading the design and development of the UX/UI training program at MOA Marketing Online Academy, creating a comprehensive curriculum to train professionals in user experience and interface design.
2022-2023
Student Mentor
ESNE
Providing mentorship and academic guidance to students of the Official University Master’s in User Experience for the Design of Digital Products and Services, supporting their professional growth and project development.
2022-2023
Student Mentor
ESNE
Providing mentorship and academic guidance to students of the Official University Master’s in User Experience for the Design of Digital Products and Services, supporting their professional growth and project development.
2022-2023
Student Mentor
ESNE
Providing mentorship and academic guidance to students of the Official University Master’s in User Experience for the Design of Digital Products and Services, supporting their professional growth and project development.
Education and certifications
Future of AI
2025
BlueDot Impact
Future of AI
2025
BlueDot Impact
Future of AI
2025
BlueDot Impact
Scrum Fundamentals Certified
2024
ScrumStudy
Scrum Fundamentals Certified
2024
ScrumStudy
Scrum Fundamentals Certified
2024
ScrumStudy
Product Leader
2024
Thiga Academy
Product Leader
2024
Thiga Academy
Product Leader
2024
Thiga Academy
Course, Digital Transformation
2017
ICEMD
Course, Digital Transformation
2017
ICEMD
Course, Digital Transformation
2017
ICEMD
Course, User Experience And Web Usability
2014
Trazos
Course, User Experience And Web Usability
2014
Trazos
Course, User Experience And Web Usability
2014
Trazos
Master, Digital Comm., Marketing & Web Design
2012
CICE
Master, Digital Comm., Mkt. & Web Design
2012
CICE
Master, Digital Comm., Marketing & Web Design
2012
CICE
Bachelor's Degree, Audiovisual Comm.
2011
Universidad Rey Juan Carlos
Bachelor's Degree, Audiovisual Comm.
2011
Universidad Rey Juan Carlos
Bachelor's Dregree, Audiovisual Communication
2011
Universidad Rey Juan Carlos
Bachelor's Dregree, Audiovisual Communication
2011
Universidad Rey Juan Carlos
Testimonials
+100
Projects completed
+100
Projects completed
+100
Projects completed
+150
People managed as Head of Design
+150
People managed as Head of Design
+150
People managed as Head of Design
+350
People managed as Operations Director
+350
People managed as Operations Director
+350
People managed as Operations Director
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.
Matías Acosta
Executive Director
Antonio combines creativity and strategic vision with great operational and organizational skills. He knows how to lead and manage large teams with balance and approachability. But above all, he is an exceptional person.
Carlos Velasco
Managing Director
Antonio brought about a revolution in the company’s UX services, turning us into a benchmark in the market. Moreover, he always contributed his vision beyond just leading his area, helping the company evolve in terms of innovation.
Patricia García
Digital Project Manager
I’ve known Antonio since his first steps at NATEEVO and have witnessed his growth: solid leadership, perseverance, hard work, and a charisma that uplifts everyone. Creative, calm under pressure, and above all, a wonderful person.
Elisa Abuín
Experience Design Manager
Antonio balances imagination, order and discipline. These qualities render him a leader in the truest sense: one who listens, questions and carries an endless well of curiosity. He is trusted by his team through intelligence and empathy.
Mauricio Cedraz
Head of Experience Design
Antonio has been a true reference in leadership throughout my journey. His critical thinking, organization, and agility are a constant example. He leaves a mark on everyone who has the privilege of working with him.
Elsa Benito
Business Controller
Antonio has played a pivotal role in the company, recognized as a trusted colleague, an inspiring leader, and a key contributor to the company’s success and innovation.